Agentic commerce

The decision layer for modern commerce.

Nudge connects your commerce data, finds the signals that matter, and tells you what to do next.

Amazon
TikTok
Meta
OpenAI
Shopify
Google
Instagram

Built for ambitious brands. Designed for faster commerce decisions.

Commerce teams are drowning in dashboards, disconnected data and reactive decisions. Nudge turns that noise into a single decision layer for faster action.

20+
brands onboarded
2,000+
founders and operators in the community
10 mins
to first useful signal
Trusted by modern commerce operators

When brands need to understand where growth is coming from — and where it's being lost — Nudge becomes the decision layer.

Amazon
Shopify
TikTok Shop
Meta
Instagram
Facebook
Etsy
eBay
OpenAI
Gemini
Perplexity
Google
Claude
Stripe
Featured in

Commerce operators are paying attention.

Nudge is part of the wider conversation on smarter retail, marketplaces and agentic commerce.

BBC
The Telegraph
Forbes
WIRED
Daily Mail
Meet Nelly

Your ecommerce expert and extra pair of hands.

Nelly turns complex data into practical recommendations. Today Nelly recommends. Tomorrow, Nelly acts.

Nelly
Nelly
Your ecommerce expert and extra pair of hands.
Actions · Now
Price gap detectedFix
Content issueReview
Keyword trendAct
Bundle opportunityTest
Potential impact
+$320K revenue
Get started
Decision support
Nelly highlights the actions most likely to improve growth, conversion and margin.
Recommendations
Get prioritised recommendations across revenue, pricing, content and demand signals.
Execution layer
Move beyond passive dashboards into guided action and assisted execution.
Commerce intelligence

From disconnected dashboards to decisive action.

Marketplaces, DTC, retail media, pricing, content and customer behaviour all move at once. Nudge shows what matters now.

Your signals
Amazon
Shopify
TikTok Shop
Instagram
Facebook
Google
Nudge AI
Connect · Understand · Prioritise · Act
Drive actions
Optimize Ads
Fix Listings
Reprice Smartly
Manage Inventory
Grow Profitably
01
From dashboards to action

Nudge turns scattered commerce signals into recommendations your team can act on.

02
From chaos to clarity

See what is driving performance, what is slowing growth and where attention should go next.

03
From missed opportunities to growth

Spot revenue opportunities across marketplaces, DTC and retail before they are obvious.

See it in action

A working demo sample of the Nudge commerce layer.

Nudge — Amazon P&L
Live demo
Amazon Profit & Loss view
LogisticsOff AmazonSelling FeesAd SpendSalesNet Proceeds
Total Expenses
£301.8K
Logistics25.5%4.8%£77.0K
Off Amazon17.1%1.5%£51.5K
Selling Fees22.6%12.7%£68.1K
Ad Spend34.9%3.1%£105.2K
New to Brand acquisition rate
NTB Rate, %NTB OrdersRevenue
Digital Shelf & Content Score
Get Nelly Suggestion
1HE0PM
Aurora Wave Stainless Bottle
B0B71HE0PM
70.02%
77.09%
78.56%
28.83%
28.87%
68.77%
41.56%
43.46%
12MRZ0
Aurora Wave Travel Mug
B0B712MRZ0
52.38%
22.91%
79.88%
32.69%
33.47%
45.81%
69.92%
42.08%
11P2ZR
BullyBillows Product 30
B0B711P2ZR
73.22%
36.21%
63.31%
28.18%
47.21%
14.68%
62.76%
49.68%
1066BT
BullyBillows Product 4
B0B71066BT
43.37%
8.00%
65.73%
21.59%
61.26%
33.01%
93.60%
56.16%
1BYVA3
BullyBillows Product 47
B0B71BYVA3
49.92%
11.43%
61.96%
43.12%
33.32%
59.91%
42.00%
56.58%
What Nudge does

Find. Attract. Transact. Grow.

Nudge helps brands understand where to play, how to win attention, what to fix, and which actions will unlock profitable growth across modern commerce channels.

Pillar 01
Find

Identify product, category, channel and market opportunities with room for profitable growth.

Pillar 02
Attract

Understand what drives visibility, traffic and demand across marketplaces and commerce platforms.

Pillar 03
Transact

Improve pricing, promotions, conversion, content and availability so more demand becomes revenue.

Pillar 04
Grow

Prioritise the highest-impact actions and build a repeatable rhythm for high-margin commerce growth.

Case studies

Real commerce outcomes from sharper action.

Operators using Nudge to launch, find opportunities and prioritise the actions that compound into growth.

More Toddler MealsLaunch readiness

Nudge was fundamental to our recent successful launch onto Amazon. The platform gave us exquisite clarity to understand how best to allocate spend, improve our listings and identify opportunities to exploit. Without Nudge it would have felt like climbing a mountain at night without a map, compass or torch.

Founder
More Toddler Meals
Zenith CoinsOnboarding & growth

From the very beginning, their onboarding process was seamless, professional, and incredibly well-structured. Their platform and approach have added real value to our business operations. I would highly recommend Nudge to any business looking for a reliable and forward-thinking partner.

Andrew Reith
Founder & CEO, Zenith Coins Ltd
JoleneClarity & priority

Nudge has given Jolene real visibility into where the opportunities are across our Amazon account. It’s become a really useful tool for helping us make smarter, faster decisions on Amazon — and know what to prioritise first.

Founder
Jolene
Proof

This is what growth actually looks like.

Nelly and Nudge help partners find the actions that compound into growth.

Launch

More Toddler Meals used Nudge to allocate spend, improve listings and identify Amazon opportunities.

Onboarding

Zenith Coins described the onboarding as seamless, professional and well structured.

Clarity

Jolene uses Nudge to see opportunities across its Amazon account and improve performance.

Priority

Jolene uses Nudge to know what to optimise first across listings, inventory and ads.

Free Amazon review

See what is actually holding your performance back.

A focused review with Jo Soylev, who built one of the largest Amazon businesses in its category, designed to uncover the blockers inside your Amazon performance.

A practical operator-led review. Understand what is holding back visibility, retail readiness, conversion and marketplace efficiency.

  • Marketplace visibility review
  • Digital shelf quality and completeness
  • Pricing and promotion diagnostics
  • Revenue leakage identification
Jo Soylev — Amazon expert
Jo Soylev
Amazon expert
How it works

Connect your data. Decode the why. Drive the buy.

Nudge is built for a fast first-value moment: connect the right signals, identify what matters and turn insight into action in minutes.

01
Connect

Bring together signals from commerce, marketplace, DTC, social and performance data through a simple onboarding flow.

02
Understand

Identify what is driving growth, blocking conversion or hiding in plain sight.

03
Prioritise

Rank opportunities by commercial impact, urgency and ease of action.

04
Act

Use Nelly to guide decisions and move faster from recommendation to execution.

Pricing

Pick your growth speed.

Start with visibility. Scale into guided action.

Ready
£29

Get visibility on where you are losing revenue

For brands that want clarity fast

  • Find lost revenue fast
  • Get a clear first commercial view
  • Start without complexity
Sign up for your free trial
Most popular
Set
£175

Understand what to fix and where to focus

For brands ready to improve performance now

  • Prioritise the fixes that matter
  • Improve performance with confidence
  • Move faster with clearer actions
Start improving performance
Grow
£1,295

Scale what works and drive sustained growth

For brands that want speed plus strategic support

  • Scale what is already working
  • Layer strategy into the platform
  • Build sustained growth
Start growing today
Built by commerce operators

Built by people who have run commerce growth programmes.

Nudge combines expertise across marketplaces, media, retail, content and commerce intelligence.

TF
Thomas Ford
Chief Executive Officer
AMZ
Marketplace operators
Amazon and retail media expertise
DTC
Growth specialists
DTC, lifecycle and conversion strategy
AI
Data product builders
AI, automation and commerce intelligence
OPS
Commerce advisors
Pricing, content and channel execution
Get started

Stop guessing. Start making smarter commerce decisions.

Connect your commerce data, uncover the next opportunity and let Nudge guide the next action.